Our Approach to Search Optimisation

Ethical Search Engine Optimisation (SEO)

Whenever we take on a Search Engine Optimisation Project we follow a very simple and methodical approach with all our clients. This approach to search optimisation can be seen below.

Phase 1 - SEO objectives & project planning

  • Assess your websites' current situation, determining previous use of, and experiences of any search engine optimisation services in the past
  • Define project objectives and produce a project plan with realistic timescales
  • Define your websites key performance measurables and setup a reporting and metrics framework using ClickTracks
  • Carry out a thorough competitor analysis to determine any successful SEO strategies

Phase 2 - Keyword research and planning

Phase 3 - Website technical audit

  • Improve the websites general search engine friendliness by improving the site structure, navigation and internal links.
  • Design and develop highly optimised web pages aimed at improving search engine rankings and improving site content for your visitors
  • Design and implement a template for all future changes made to the site
  • Provide any necessary training to key members of staff to ensure quality
  • Develop a strategy for keeping the site fresh and up to date, thus improving search engine rankings on an ongoing basis.
  • Implementation of a search engine friendly site map

Phase 4 - External profile development

  • Increase the number of incoming links to your site through submission to relevant search engine directories, and other niche or authority sites, together with appropriate search engine submissions
  • One off manual submission to the main search engines and implementation of a Google sitemap as appropriate

Phase 5 - Project implementation

  • Monitor and measure results of the SEO campaign in relation to site measurables and objectives using a suitable website analysis package. Our preference is Clicktracks.
  • Implement continuous improvement strategies and continue to develop and monitor incoming links
  • Implement on page elements that can help improve the conversion rates

Want to know more?

+ View our most recent Search Marketing Case Studies
+ Fill in our Search Marketing Enquiry Form
+ Call us now on 0845 643 9958

Image of small red circles

Image of Red Circles

Red Chilli Search | redchillisearch.com | Rowan Court, Cavalry ParkRowan Court | Cavalry Park | PeeblesScotland | EH45 9BU |
| | 0845 643 9958 |