Our Approach

Our Approach

Whether you're looking for a complete outsourced pay per click (ppc) management service or just a helping hand to set up your ppc campaign we usually follow a similar structure when advising clients.

Our Pay Per Click Search Marketing projects typically follow this framework. Although each organisation has different objectives for their PPC Campaigns, this framework provides us with a solid starting point for each project.

Phase 1 - Pay Per Click objectives & campaign planning

  • Define and agree an overall PPC Advertising Budget
  • Choose appropriate Pay Per Click Search Engines depending on geographical location and target market
  • Determine project success criteria including ROI, together with appropriate conversion mechanisms e.g. leads, sales, downloads etc.
  • Define reporting requirements and website analysis metrics

Phase 2 - Determine relevant keywords for the PPC campaign

  • Identify all relevant keyword search terms and choose an appropriate selection depending on campaign goals and requirements
  • Identify the most cost effective search terms, taking into consideration popularity, relevance and cost per click
  • Review competitor strategies and highlight any successful campaigns

Phase 3 - Writing effective Copy for PPC ads and landing pages

  • Create effective adverts using best practice guidelines to generate the highest click through rates.
  • Agree a "call to action" message to improve click throughs whilst minimising inappropriate traffic
  • Implement improved and more appropriate landing pages to improve conversion rates after the visitor has clicked through to your site

Phase 4 - Pay Per Click Search Services - Project implementation and monitoring

  • Agree a maximum cost per click for all keywords and determine daily / monthly budgets taking into consideration the overall campaign budget
  • Continually optimise the PPC campaigns to improve click throughs and reduce overall cost per clicks through effective testing and ad creation
  • Provide ongoing advice and monitoring of the campaigns across all the PPC search engines
  • Provide timely reports for all key personnel on an ongoing basis.

Want to know more?

+ View our most recent Search Marketing Case Studies
+ Fill in our Search Marketing Enquiry Form
+ Call us now on 0845 643 9958

Image of small red circles

Image of Red Circles

Red Chilli Search | redchillisearch.com | Rowan Court, Cavalry ParkRowan Court | Cavalry Park | PeeblesScotland | EH45 9BU |
| | 0845 643 9958 |