Any marketer who has been involved in search engine marketing and search engine optimisation understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise from £30 to £50 per customer or more, there is a constant demand for better word lists, better bidding, and better ad copy to compel click-throughs on the most interesting words.
The reality is that there often simply is not enough highly affordable traffic to sustain business growth unless the marketer optimises the landing page offer as well as the search terms and makes them work as a team!
Search Engine Marketing works - provided you are selling a product that has some demand, that is priced reasonably, and that you are able to satisfy the basics of security and fulfillment.
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