Generating Buzz for Brands

Viral games to engage customers

Business to Business marketers are looking to their playful side to attract new customers.

Leading companies such as the Samsung Electronics Corp and United Parcels Service have introduced viral games to engage with their customers and stand out from the rest of the crowd.

Such campaigns can drive brand awareness and take on a life of their own. Marketers grab that possibility with both hands in the hope that they have developed a winner which will fly around the world from in-box to in-box.

Talking of which, the online game that Microsoft created as a promotion for their ‘Flight Simulator' game for the Xbox 360 last December, attracted 159.3 million players and spawned a second version in July. This particular game was relatively simple in that it employed nothing more than a paper aeroplane!

Posted by RedChilliSearch.com - Search Optimisation Company

 

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