Why Google Keywords cost more?

Find out what you need to do to stay ahead of the curve

Quality Score has been on everyone’s mind recently. Everywhere we go and everywhere we speak to have a story about some great keyword that he or she was buying and making a huge profit on until Google gave the user’s site a poor quality score. Now the user can’t afford the minimum bid. We often hear things like “It’s not fair”, “Why doesn’t Google want to make money? “, “My landing pages have good content; it doesn’t make sense” and “Help Me!”

The truth is that Google is trying to take the principles that make its organic search results the most beloved it the world and apply them to its paid search results. What does this mean? It means we need to take the strategies used for SEO and apply them to your paid search.

Google preaches one thing: quality experience – for its users and your potential customers. To that end Google has taken it upon itself to ensure that the page is of high quality. Here’s what Google is specifically looking for:

Relevance: This is a no-brainer. If we offer “PPC management” and someone clicks on our ad for “PPC management service” we send them to our PPC advertising page, not our home page.

Originality: Okay, Google specifically says “Feature unique content that cant’ be found on another site.” If Google says they want content that can’t be found on another site, then you can be sure they’re searching for your content on other sites. If they find it, your quality score will suffer.

Transparency: This covers the general best practices – like being open and clear about the nature of your business. If you offer a downloadable articles or collect personal information from your users than there’s a lot to know and follow in order to stay on Google’s good side.

Navigability: Make it simple for users to find what they’re looking for. Keep the conversion process short and to the point. Don’t use things like pop-ups, pop-under or sliders.

Make a good site: At the end of the day this is the best advice. Google wants to show users quality sites, whether through natural search clicks or paid clicks. Your best defense is building a large, well-through-out website and sending your paid clicks to the most relevant page on that site for that click. Are you ready?

Posted by RedChilliSearch.com – PPC Advertising

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