Website Link Architecture

Text Links and Image Alt Text

Part of any link building campaign should always include the internal Link Architecture that you have within your domain and off the domain for link building activities. When a search engine crawls a web page it associates the link text to the page it is linking to, which then associates link value to your page.

An example of this is using the link text “SEO service” that points to “seo-service.html”. Doing so will tell a search engine that the page you are going to is specifically about “SEO service”. These are the types of associations that should be created, documented and implemented for any and all link building in order to get the most link value possible for the associated keywords or key terms.

The naming convention used also applies to the image ALT texts that are linked as well. All images that are linked should contain the contextual text within the ALT attribute. For example, if you have an image that has a link pointing to a “SEO service page”, the image ALT text should be example that, “SEO service”.

Something to look out for is using the terms “click here” and “this” for link text, which is a bad naming convention. Using this type of link text will not provide any context to the user and also to search engines, and along with that, it does not offer any link value to your domain.

The crucial thing to remember is that associating keywords to the link text when performing any link building or submitting to directories will pass the link popularity and Page Rank value to the keyword you have associated to a web page. This in turn, makes your pages more relevant to search engines and will most definitely increase your rankings.

Posted by RedChilliSearch.com – Search Optimisation Services

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