The Google Quality Rates
These guidelines are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results.
Three query types:
- Navigational – someone searching for a site, such as a search for RedChilliSearch
- Informational – someone searching for information on a topic of interest, such as finding out more information on SEO.
- Transactional – someone searching when seeking to purchase something either online or often, such as searching for “buy SEO service”.
Quality Rating Scales:
- Vital – this is the highest score a web page can receive for a query. A vital result comes from a query that is most likely navigational and the resulting page is the official web page of the query. When searching for “RedChilliSearch”, the vital result would be www.redchillisearch.com.
- Useful – this is the second highest score a web page can receive for a given query. A useful rating should be assigned to results that “answer the query just right; they are neither too broad nor too specific.”
- Relevant – This comes after a useful rating, and is used for results that return less useful results. The guidelines say the result is often “less comprehensive, come from a less authoritative source, or cover only one important aspect of the query.”
- Not Relevant – This rating is used for pages that are not helpful to the query but are somewhat still connected to the original query. Classifications of a not relevant page would be “outdated, too narrowly regional, too specific, and too broad” and so on.
- Off-Topic – This is the lowest rating a page can receive for a query. If the returned page is completely not relevant to the query, it would be given a rating of “off-topic”.
Categories for results that can’t be rated:
- Didn’t load – For pages that return 404 error, page not found, product not found server time out, 403 forbidden, login required, and so on.
- Foreign language – This is a given to a page that is in a “foreign language” to the “target language” of the query. English is never a foreign language, no matter what.
- Unratable – When the rater cannot rate if for any other reason.
This is brief overview of some of the many points in the Google Quality Rates.
Posted by RedChilliSearch.com – Search Optimisation Services