Increasing your Ads Click through Rate?

Writing ad copy that makes people take action is a skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call to Action is only half the story. Okay … let the tips begin!

Insert power words into your ad copy
When designing an online advert, whether it be for AdWords, a banner or an email marketing campaign your will have limited space. The time you have to capture your audiences’ attention is also limited and could be less than 1 second. Power words are an essential part of your web marketing toolkit. They are emotionally charged words. They help make your point and grab attention in a small number of characters.

Here’s a list of useful power words you can use in your ad copy: Powerful, Vital, Amazing, Astonishing, Genuine, Confidential, Mystery, Breakthrough, Secret, Hidden, Incredible, Unbelievable…etc.

Always promise a benefit
As the saying goes “sell the sizzle not the sausage”. Tell your reader you’ll give them something, make a promise. A discount, free shipping, the lowest price, a free gift, a downloadable report anything you can. Push the promise on your landing page and you will get great results.

Be Specific
Can your website rally save people 80%? Does your product work miracles in 2 weeks or less. If you have any specifics on your products or service tell your readers. People love specifics.

Strengthen your offering on your landing page and you’ll enjoy more leads, sales or calls.

Posted by RedChilliSearch.com – Search Optimisation Services

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