Increase your Search Rankings

Top 5 non SEO Ways

SEO involves getting lots of moving pieces coming together in the right way to form a perfect storm of sorts, which equates to better search results for a website. Beyond SEO best practices there are other tasks that can help support the SEO process and get websites consistently ranked for relevant desired terms within the results.

Enhance Website Usability

Dr. Nielsen is considered to be a foremost authority of web site usability factors. In his book “Designing Web Usability”, he writes that “that design must be aimed with simplicity above all else, with as few distractions as possible and with very clear information architecture and matching navigation tools”. From an SEO perspective, this is a preaching to the choir. If sites aren’t human friendly, they are usually even more unfriendly to search engine spiders.

Work with Other Marketing Teams

Many SEO projects fall victim to “marketing-in-a-vacuum”. SEO teams should work together with other marketing teams to ensure the same message being delivered offline is incorporating its way into the site’s visible text. Also, not combining efforts with the paid search team is a top way to miss out on search ranking opportunities.

It often takes extra “pushing” to become involved in other marketing efforts, or at least well informed of future planning. Fortunately, many of our clients have bought into the idea that we’re their partners in a mutual effort to gain visibility and traffic. Typically, the stronger the in-house SEO team is, the more clout they already have in their organizations, which certainly help this effort.

Incorporate Traditional PR Efforts into the SEO Plan

Press releases should be optimized to help the company web sites perform better within search results. Again, this calls for involvement by the SEO team, especially in the distribution of the article and in the placement of properly structured hypertext links within the article to relevant pages on the web site.

Monitoring and Leveraging Communities

Every industry has an online community of some size. Some industries – such as travel in particular – have literally thousands of forums and blogs talking about deals and experiences. Savvy marketers can leverage these platforms by becoming an active participant – without being "spam” or invasive – and gain traction within rankings as a direct result of this community participation strategy. Additionally, there’s lots of user-generated content about products and services in these communities, providing both invaluable feedback for refinement of current offerings and services, as well as an excellent base for R&D efforts.

Keep Content Fresh by Updating it Regularly

For some organization, content is hard to updated on regular basis. For example, a company that sells one type of widget that never becomes obsolete may seemingly have no reason to update its content. However, the majority of sites on the internet could benefit from occasionally “sprucing up the place”. Bottom line: if the content seems like its “getting stale” fro your human perspective, imagine what a search engine that crawl it every month may feel.

Even if you’ve never done SEO, chances are that improving and updating your content can help you to gain rankings for terms that will drive traffic. Although this can be argued especially for competitive industries – the core of the belief is certainly sound.

Keeping these five factors in mind when thinking beyond traditional SEO best practice will likely yield long-term success in terms of driving organic traffic.

Posted by RedChilliSearch.com – SEO Company

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