How much of site traffic should come from Google?

What the right percentage of visitors to your site should be from Google search engine. A simple question, really, but just what is the simple answer?

When people ask us what percentage of your site’s visitors should come from search engines, it reminds me of how we started search marketing on our web site. We were faced with the question, “How much of our site’s traffic should come from search?” Now, our answer to this kind of question is usually, “More than we had yesterday.” But we didn’t think the boss would approve the project unless we put some stake in the ground, so we said “10%”.

We didn’t have any reason to think there was any right number. We knew that 1% was embarrassing, but didn’t know what was right. And, honestly, who cares what percentage of people comes from anywhere? What you really want is more people to come – more people who are qualified to buy your product, that is.

We didn’t have any reason to think there was any right number. We knew that 1% was embarrassing, but didn’t know what was right. And, honestly, who cares what percentage of people comes from anywhere? What you really want is more people to come – more people who are qualified to buy your product, that is.

So, there’s no secret percentage of visitors coming from search that tells you that your search marketing is doing fine. For some sites, repeat customers are unusual and they are unknown, so they need 70% of their traffic to come from search. For others, a far lower percentage is just fine.

But you’d be better off counting the total number of visitors coming from search (adjusted for seasonality) and trying to make that number go up. Or better yet, counting the number of sales that result from searches. That’s the real number you want to increase.

Posted by RedChilliSearch.com – Search Optimisation Services

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