Google has launched a major addition to Google Trends named Trends for Web Sites. Trends for Web Sites extend Google Trends by enabling you to search for web site addressed, as opposed to just searching for trends by keyword.
Google’s Director of Product Management told that by entering a domain name into Google Trends, Google will return traffic, search and geographic visitation data for that site. Trends for Web Sites will show sites related to the domain name you entered, it will also show searches that are correlated to the domain name and if you are logged into Google, it will show the estimated traffic for that site. In addition, you can enter in up to five domain names and Google will plot line graphs for all the domains you entered in.
How is this useful? From an SEM’s perspective, not only is this great way to find some great keywords, but it can be a great tool for find great resources. Matt Cutts explained that he used it to find other sites that offer similar services for a service he was looking for. Matt’s example was yousendit.com, a service that let’s you give people a URL to a large file for them to download. Matt wanted to find other services that were similar to yousendit.com. So he typed it in and found sites such as sendthisfile.com, mailbigfile.com, sendit.com and so on.
How is this useful? From an SEM’s perspective, not only is this great way to find some great keywords, but it can be a great tool for find great resources. Matt Cutts explained that he used it to find other sites that offer similar services for a service he was looking for. Matt’s example was yousendit.com, a service that let’s you give people a URL to a large file for them to download. Matt wanted to find other services that were similar to yousendit.com. So he typed it in and found sites such as sendthisfile.com, mailbigfile.com, sendit.com and so on.
Now, if you think like a link builder – you can use this tool to find sites that are within your “neighborhood” or industry. So if I want to find link partners for the Red Chilli Search, I entered in redchillisearch.com, look at the related sites and ask all of them for links. Then I go to all of those sites and see who is related to them. You can; theoretically, keep expanding that list, as far is it makes sense.
The useful applications for a tool like this are pretty extensive. One thing you should keep in mind is that this tool basis its date off Google search data, aggregated opt-in anonymous Google Analytics date, opt-in consumer panel data, and other third-party market research. In addition, the search volume numbers are estimate and Google only show ten search phrases for a domain name. Trends for Web Sites are a global product, available in the US and worldwide but the only supported languages in English.
Posted by RedChilliSearch.com – Search Marketing Company
23-06-2008
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