Google Mobile Advertising

It’s time to start your PPC campaign

All phones will eventually be “Smartphones” – essentially handheld computers. In a sense, this is already true. Nearly every cell phone included more computing power than the first few generations of personal computers.

For most people on the planet, their first and only internet enabled personal computer will be their phone. They will own a handheld computer that they may have bought because of their needs for portable voice communication. Since this device can perform all the functions of personal computer, at a relatively lower price, there will be no need for most people to buy a desktop or laptop PC. Skeptical? Consider the fact that, for over a billion people today, their cell phone camera is the first camera they’ve ever owned – and the only camera that they will ever own.

The tiny-screen problem will become irrelevant. Many advertisers and pundits argue that the restrictions of a small screen will always e a barrier to effective advertising. People who want the convenience of a larger screen, a larger sized keyboard, or printers will be able to sit down at a desk and start typing. They won’t even need to take the mobile computer out of their pocket. But what if they’re not in the office – no monitor or keyboard available? No problem. Next year, manufacturers will start shipping cell phones with built-in projection displays.

Any flat surface can become a large screen monitor. Even further out: projection of both the display and the keyboard. At the risk of wandering too far out into the weeds of the future, consider that most mobile phones/computers will include GPS capabilities, and you’ll begin to see the implications for advertising – not to mention data privacy, social interaction, entertainment etc. This is the future of mobile advertising!

Posted by RedChilliSearch.com – Mobile Advertising and PPC campaigns

Red Chilli Search | redchillisearch.com | Rowan Court, Cavalry ParkRowan Court | Cavalry Park | PeeblesScotland | EH45 9BU |
| | 0845 643 9958 |