Google AdWords Update

Google Adds Page Load Time to Quality Score Algorithm

Google has added an additional quality score factor to the AdWords ranking algorithm. The new factor is page load time. If your destination URL is a very slow loading page, then Google will give you a poor “load time grade”. The load time grade will be part of your quality score and if you have a poor load time grade, then it can impact your AdWords rankings.

Load time has been added to algorithm in early February, but no mention of it anywhere. In addition, Google says once you see the “load time grade”, then several weeks later that grade will impact your overall quality score. Since no one saw it yet, it seems like we have at least several weeks until it will have a direct impact on our ad rankings at Google.

Several questions about this:

What are poor load times, how many seconds?

When will this be going live?

What happens if a site has server issues and the AdWords crawler come at that time, do AdWords advertisers have to wait a month for a new crawl?

Posted by RedChilliSearch.com – Pay per Click Advertising

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