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Google Trends Comes to Web Sites

Red Chilli Search — Mon, 23 Jun 2008 10:11:20 +0000

Trends for Web Sites

Google has launched a major addition to Google Trends named Trends for Web Sites.

Web Analytics

Red Chilli Search — Fri, 20 Jun 2008 07:45:45 +0000

Uncover an easier way to hit your numbers

A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today. Marketers are facing incredible pressure to improve the accountability of their marketing spend.

How much you pay for this Ad?

Red Chilli Search — Fri, 20 Jun 2008 07:24:51 +0000

95% of Google’s search advertising inventory never gets clicked. All those millions and millions of impressions get thrown out there, just to fade away as a no even as soon as one leaves the results page. New research shows that presence at the top of the page does have an impact on brand awareness and propensity to buy.

Google and Yahoo Search Partnership

Red Chilli Search — Fri, 13 Jun 2008 07:11:08 +0000

Yahoo and Google make a joint announcement in California. What is the announcement? The very likely answer is a search partnership between the two companies that outsources all or part of Yahoo search marketing, and possibly search, to Google.

The two companies announced they had test a search partnership in April.

Increasing your Ads Click through Rate?

Red Chilli Search — Tue, 10 Jun 2008 15:00:18 +0000

Writing ad copy that makes people take action is a skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call to Action is only half the story.

How much of site traffic should come from Google?

Red Chilli Search — Tue, 10 Jun 2008 13:16:31 +0000

What the right percentage of visitors to your site should be from Google search engine. A simple question, really, but just what is the simple answer?

When people ask us what percentage of your site’s visitors should come from search engines, it reminds me of how we started search marketing on our web site.

Google Mobile Advertising

Red Chilli Search — Tue, 03 Jun 2008 13:15:26 +0000

It’s time to start your PPC campaign

All phones will eventually be “Smartphones” – essentially handheld computers. In a sense, this is already true.

Tips to improve your company SEO

Red Chilli Search — Tue, 20 May 2008 11:56:08 +0000

SEO involves designing your website to improve its ranking in organic search results on search engine results pages.

Emotional Motivators in Landing page optimization

Red Chilli Search — Sat, 17 May 2008 09:58:16 +0000

People don’t often make rational decisions. In fact, the capacity for abstract rational thoughts is only a recent evolutionary addition to our brains. We’ve mainly gotten by on our emotions and feelings.

Tips on content centered link building

Red Chilli Search — Fri, 09 May 2008 10:30:10 +0000

The success formula for content centered link building is simple:

Establish distribution channels such as blogs/RSS, email list, social networks, social content;
Plan content creation with the audience and keywords in mind;
Promote the content socially, via email, RSS or other outbou