Search Marketing Blog

Google Trends Comes to Web Sites

Posted: Monday 23 June 2008.

Trends for Web Sites

Google has launched a major addition to Google Trends named Trends for Web Sites.

Web Analytics

Posted: Friday 20 June 2008.

Uncover an easier way to hit your numbers

A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today. Marketers are facing incredible pressure to improve the accountability of their marketing spend.

How much you pay for this Ad?

Posted: Friday 20 June 2008.

95% of Google’s search advertising inventory never gets clicked. All those millions and millions of impressions get thrown out there, just to fade away as a no even as soon as one leaves the results page. New research shows that presence at the top of the page does have an impact on brand awareness and propensity to buy.

Google and Yahoo Search Partnership

Posted: Friday 13 June 2008.

Yahoo and Google make a joint announcement in California. What is the announcement? The very likely answer is a search partnership between the two companies that outsources all or part of Yahoo search marketing, and possibly search, to Google.

The two companies announced they had test a search partnership in April.

Increasing your Ads Click through Rate?

Posted: Tuesday 10 June 2008.

Writing ad copy that makes people take action is a skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call to Action is only half the story.